EGO Branding

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In Turkey, wearing veil was a culture. A reformer came and gave dictate that it is mandatory for prostitute to wear veil. This small step changed the whole country. Other women left wearing it. By linking a religious ego satisfying product to a lower standard, he killed a habit.

Building Trust

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I came across an interesting TED video on building trust by the Harvard business school professor Frances Frei. It gives new prospective in eroding value of society “Trust”. Trust has three pillars and if anyone gets shaky, we lose trust.

Three pillars are empathy, logic, and authenticity. Let’s discuss one by one.

Diversity and Inclusion

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As per Vedic mythology, a woman used to have crucial role. In both Ramayana and Mahabharata , they contributed lot by active participation and decision making. It is only in Vedic culture that a woman can be a god e.g. Durga, Kali, Laxmi, or Saraswati. We pray lord Shiva as ardhnarishwar (half female). This is our spiritual behaviour. Our social behaviour has been dictated by social rules.

India and Feminism

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Society is going through an intense battle. It is battle of equality or supremacy of a gender. This battle is being fought at every family unit. Feminism is a fast evolving concept. In India, girls are proving themselves in fields like competitive exam or sports. It is where competition is fair.

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